CASE STUDY
Honest claims. Bigger conversions
Thejaswin Venkatesan was running paid ads on claims that sounded right but had never been tested. ThriveFinity tore through three of them in 48 hours — cited, rewritten, honest. Campaign conversion rose 40% in one month.
THE SITUATION
What went wrong — and why it mattered
Thejaswin Venkatesan, founder of TVP Studios, had been running paid ad campaigns for his video production and marketing agency with conviction. Three headline claims — about quality, results, and reach — were doing heavy lifting in the copy. None had ever been independently verified.
"We were running paid campaigns on claims that sounded right but had never been validated."
Before the next campaign flight launched, Thejaswin submitted all three claims to ThriveFinity's Audit tier. 48 hours later, every one had been torn apart, cited where supportable, and honestly rewritten where they were overstating. The revised messaging went straight into the next campaign.
CLAIMS SUBMITTED
Claims submitted for verification
"We deliver broadcast-quality video at half the studio rate"
"Our videos increase conversion rates by up to 3x"
"Trusted by 50+ brands"
FRICTION VERDICT
48 hours later
“We deliver broadcast-quality video at half the studio rate”
“Shot on cinema-grade cameras with a lean crew — typically 40–60% below traditional studio rates for comparable specs.”
[Internal rate card vs 3 London studios · Apr 2026 · Confidence: High]“Our videos increase conversion rates by up to 3x”
“Across our last 12 client campaigns, video assets outperformed static by an average of 2.1x on CTR.”
[TVP Studios campaign data · Jan–Mar 2026 · n=12 · Confidence: High]“Trusted by 50+ brands”
“Delivered 50+ production projects across 30 clients since 2021 — consumer, B2B, and impact sectors.”
[TVP Studios project ledger · 2021–2026 · Confidence: High]WHAT HAPPENED NEXT
What happened next
Claims submitted
Three paid-ad claims submitted ahead of the next campaign flight for full Sentinel verification.
Signed verdict delivered
Every claim cited, rewritten, and honest. Ready for the next creative brief.
Campaign conversion lift
Verified, specific claims drove a 40% lift in campaign conversion within the first month of launch.
“We were running paid campaigns on claims that sounded right but had never been validated. ThriveFinity tore through three of them in 48 hours — cited, rewritten, and honest about what we were overstating. The revised messaging drove a 40% lift in campaign conversion. Worth every penny and then some.”
— Thejaswin Venkatesan, Founder, TVP Studios · Audit client, April 2026
THE METHOD
How the Sentinel ran on these claims
Retrieve
Three paid-ad claims extracted and queued. Source queries run against industry rate benchmarks, TVP campaign analytics, and client project ledger data.
Challenge
“Half the studio rate” refined to a benchmarked 40–60% range. “Up to 3x” reframed to a measured 2.1x CTR average across 12 campaigns. “50+ brands” clarified to projects vs. distinct clients.
Cite
All three rewrites anchored to named primary sources — internal rate cards, campaign data (n=12), and the TVP project ledger (2021–2026). Each dated and confidence-rated.
Sign
Pranav Unni reviewed the full synthesis, verified source provenance, and signed the Friction verdict. Delivered inside 48 hours of submission.
NEXT STEP
Your ads have claims that haven't been tested
The Sentinel doesn't soften your numbers. It makes them holdable.